Job Description

Be the custodian for the brand and corporate reputation.

• Shape and protect Scoot’s corporate reputation, including creating awareness and building brand love.
• Be the key custodian of the brand's key messages, tie back campaigns/activities to comms objectives and message house, and guide other internal stakeholders to do the same.
•  Drive key comms/PR campaigns.

Drive corporate communication activities, including but not limited to:

• Draft press releases/notes, speeches, presentation slides, talking points, briefing booklets, FAQs.
• Maintain repository of assets including corporate photos, company boilerplate and factsheet.
• Update corporate decks and management bios.
• Submit or facilitate award entries/collection/tracking.
• Support internal stakeholders to review their communication materials/address their communication needs.

Oversee PR Agencies and In-Market Scoot PR representatives. 

• Guide and sync with in-market Scoot PR representatives on localisation efforts aligned with HQ strategy and plans.
• Guide and manage in-market PR agencies to deliver market-specific and effective comms/PR campaigns/activities, as well as submit awards where applicable.
• Ensure PR agencies meet deliverables and that their contracts are renewed or replaced before expiry.
• Develop in-market PR campaigns with PR agencies according to in-market PR calendar and aligned with HQ strategy and plans.

Media Relations

•  Liaise with media, proactively and reactively.
• Facilitate media interviews/filming.
• Organise media events/engagement.
• Cultivate media relationships for earned media.
• Work with SQPA and other industry-related communications team like CAAS, CAG etc, where necessary, to manage media.
• Manage media relations mailbox and media phone while on duty.
• Develop story angles for media pitches.
• Update media contact list, where necessary.

Monitoring and Reporting

• Monitor comms/PR efforts and provide regular reporting of performance to date.
• Monitor the news, proactively flag out and provide timely updates in reputation damaging media articles/social media posts.
• Stay up to date on industry/competitor news to identify comms/PR opportunities. 

Oversee incident management/crisis communications for Scoot. 

• Participate in regular crisis comms exercise, where necessary.
• Provide timely counsel to management and other internal stakeholders in the event of reputational risks; highlight potential sensitivities in view of in-market sentiments or media landscape.
• Provide timely updates to external stakeholders (including but not limited to SQPA, CAAS and CAG), where necessary.

Support Group level initiatives, including but not limited to:

• Financial updates and annual report.
• Sustainability initiatives.
• Media engagement sessions.

Others

• Review and update Comms Team templates/SOPs/guidelines/trackers/lists, where necessary.
• Work with other Marketing teams to evaluate flight sponsorship requests and commercial collaborations.
• Liaise with tourism boards and any other partners for support for comms-specific activities.