Day to day

• Own the product vision and strategic roadmap for the web experience, from inspiration to booking
• Define clear KPIs for conversion, engagement and end-to-end journey performance
• Develop compelling, data-driven business cases to support investment decisions
• Embed GenAI tools and capabilities into product and design ways of working to accelerate discovery, experimentation and delivery
• Align experience outcomes with commercial performance and brand standards
• Champion digital-first thinking across the organisation
• Use analytics, experimentation and A/B testing to optimise journeys and drive continuous improvement
• Maintain clear visibility of performance and roadmap progress at SLT level
• Translate strategy into clear, prioritised roadmaps, OKRs and quarterly plans
• Lead prioritisation and planning across squads, ensuring high-impact delivery
• Ensure effective use of agile ways of working
• Build strong partnerships with engineering, marketing, commercial, loyalty, data and content teams
• Set and evolve the design vision across all digital platforms
• Lead and grow the Design team, embedding design systems, accessibility and usability standards
• Govern UX, UI and visual consistency across squads
• Champion a culture of design excellence and user-centred thinking
• Lead, coach and inspire multidisciplinary teams across product and design
• Set clear goals and stretch ambitions for product excellence
• Foster a culture of high performance, collaboration and continuous learning
• Represent Digital Product in strategic, investment and governance forums
• Stay ahead of digital, UX and technology trends, bringing innovation through personalisation, GenAI and platform evolution
• Represent Virgin Atlantic externally within digital and product leadership communities
• Model leadership behaviours aligned to Virgin Atlantic’s values

About you

• Significant experience owning digital product strategy, delivery and optimisation
• Proven track record delivering high-performing web platforms and ecommerce journeys
• Strong background in UX, UI and product design leadership
• Deep experience using customer data, analytics and experimentation to drive outcomes
• Commercially astute, with experience managing digital investment and budgets
• Proven ability to lead cross-functional teams in agile environments
• Confident, inspiring leader with strong stakeholder management skills
• Excellent communication and influencing skills at Executive and Board level
• Experience in ecommerce, travel or customer-centric digital platforms