Accountabilities

• Manage activities that require technical pre-sales support and training marketing feedback and recommendations to the Sales team for assigned products and services, to assist the Commercial team in aggressively growing the business..
• Orchestrate and execute the regional Marketing plan, market research and analyses, customer presentations and / or demonstrations, support other NEWCO business lines activities including but not limited to bid management and RFP activities with Marketing feedback and recommendations.
• Stay apprised of current technology and airline business processes and practices in the market in order to provide expert advice from Marketing perspective for the specified technology and airline know-how relevant to NEWCO’s products and services, especially regional insights. 

Responsibilities

• Manage and conduct the Marketing activities for the assigned products and services for the APAC region.
• Develop complete regional strategic market analyses (competition, current and forecast markets), and synthesize the outcomes to support the respective NEWCO business lines.
• Support  the go-to-market strategies including sales tool-kit, sales force training 
• Provide inputs to Pricing strategy for assigned products and services with regional information.
• Manage and capture NEWCO Customer Feedback Loop (market research, customer focus groups, controlled entry into service and trial programs, and user forums).
• Provide Marketing inputs to all stages of the sales cycle in APAC including, but not limited to, managing the leads qualification, supporting the opportunity pursuit planning and follow-up, preparation and delivery of presentations and demonstrations to customers, supporting customer meetings, and supporting the development of proposals and RFP (RFx) responses with marketing recommendations and feedback.
• Provide Marketing content and support for press releases, internal/external websites, blogs, social media, trade shows, and events and conferences.
• Demonstrate products and services using all types of tools (brochures, demonstrations, presentations) and articulate product capabilities and sales differentiators (unique selling points).
• Support NEWCO Air, the internal NEWCO Operations Control Center for customer experience.
• Supports HO Region CX in providing regional business and market insights to NEWCO management team
• Supports HO Region Commercial in identification of opportunities and definition of campaigns to capture the identified opportunities

Qualification & Professional skills

• University degree in Engineering or equivalent training
• 5 years of marketing experience minimum
• Strong technical knowledge of digital tech ops solutions
• Previous experience with a major digital tech ops solutions provider and / or major airline is preferred.
• Preference to have Scaled Agile Framework (SAFe) training and certifications.
• Must work effectively with others in a team environment as well as work independently with little supervision, depending on the task at hand.
• Capable of understanding and using enterprise software solutions.
• Capable of demonstrating high-level of product knowledge internally and to customers.
• Understanding of market trends in a fast moving environment.
• Have a clear understanding of product evolutions and priorities at all times.
• Must possess strong presentation skills and be able to communicate professionally in written responses. 
• Must possess strong analytical / critical thinking skills.
• Must possess superior product knowledge as it relates to the defined product suite.
• Fluent in English.
• Communication skills and effective interpersonal skills appropriate for interacting with customers and stakeholders at all levels of the organization.
• Competent in the use of the Google Workspace suite of products.
• Capable of understanding and learning to use enterprise software solutions such as Salesforce, Qlik Sense, LoopIO, and Cirium.