Key Responsibilities

Insights Gathering and Reporting

• Provide stakeholders with insights into local marketing intelligence, activities, and/or news.

Localisation

• Execute global and regional campaigns in local market and ensure that these campaigns are adapted according to local culture and sensitivities.

• Assist with the organisation of local sales and trade events if required

Marketing

• Develop and deliver local marketing campaigns to drive commercial objectives in the Customer Travel, Lifestyle and Cargo pillars.

• Function as a brand custodian and ensure that internal and external marketing materials are brand compliant.

• Ensure local collateral stock levels are maintained appropriately

Loyalty

• Identify, develop, and deliver local earn and burn opportunities that are jointly agreed with Regional and Head Office.

• Execute initiatives to promote the Cathay membership programme and acquire new members.

• Support Cathay member engagement initiatives as required.

Public Relations

• Build and maintain strong relationships with local media (traditional media, key opinion leaders/influencers)

• Identify opportunities to positively profile senior management, such as through interviews, public speaking engagements and social media. Draft talking points/content.

• Organise and support local PR events.

Social Media

• Suggest social media content with local insights and local language requirements and work with regional team and agency for delivery

• Adapt suitable global and regional social media content for local use

Corporate Social Responsibility

• Coordinate logistics and local participation as and when required

Requirements

Customer Relations

• In Outports where there is no dedicated Customer Relations role, the Marketing and Public Relations role is expected to take ownership of CRD case handling including:

o Act as the point of escalation to address complex responses, special and legal cases

o Assist to prepare templates and responses in the local language

o Work with local legal counsel and regulatory bodies in handling special cases as required Help to build, strengthen and protect the brand by responding to complaints in a timely and professional manner

Emergency and Accident Communications

• Support E&A communications with backing from the regional Public Relations lead and Head Office, as required.

• E&A

• Emergency and Accident and Crisis Response responsibilities as required

Academic Qualifications

• Marketing, Communications, or Advertising.
• Tertiary education in Marketing, Communications, or Advertising.

Knowledge, Skills, Training and Experience

• Item 1 of 8, Minimum one year’s experience in a marketing and/or Public Relations enterprise
• Minimum one year’s experience in a marketing and/or Public Relations enterpriseItem 2 of 8, Fluent in spoken and written English. Fluency in local language.
• Fluent in spoken and written English. Fluency in local language.Item 3 of 8, Good understanding of the local media landscape (mainstream and social).
• Good understanding of the local media landscape (mainstream and social).Item 4 of 8, Ability to work under pressure and to meet tight deadlines, ensuring speed to market whilst maintaining quality of work.
• Ability to work under pressure and to meet tight deadlines, ensuring speed to market whilst maintaining quality of work.Item 5 of 8, Capable of working outside of office hours in response to urgent Corporate Affairs matters
• Capable of working outside of office hours in response to urgent Corporate Affairs mattersItem 6 of 8, Capable of working on multiple projects simultaneously
• Capable of working on multiple projects simultaneouslyItem 7 of 8, Highly organised with a creative eye for detail, and possess a strong passion for marketing.
• Highly organised with a creative eye for detail, and possess a strong passion for marketing.Item 8 of 8, Strong interpersonal and communications skills
• Strong interpersonal and communications skills