Manager, Sales & Marketing (Non-Traveller Business)

Job Location
Singapore, Asia Pacific
Job Role
Commercial
Contract Type
Full-Time
Salary
Posted Date
2024-10-08
Job Expiry Date
2024-11-07
Qualification
Bachelor’s Degree

Key Responsibilities: 


  • Formulate and execute comprehensive Sales & Marketing strategies in accordance with business objectives across omnichannel (e.g. Airside, Landside, iShopChangi) 
  • Develop and own 360 Marketing and Communications strategies to drive awareness, adoption and engagement of Staff Channels, including CRM (Changi Rewards Staff Program) 
  • Leverage on CRM (Changi Rewards Staff Program), to maximise value extraction of the airport community 
  • Collaborative Partnerships: Internal stakeholders’ engagement, buy-in & collaboration to drive airport community sales 
  • Experimentation: Develop and execute experimental marketing campaigns that challenge the status quo and push the envelope to drive Topline performance and maximise ROI. Embrace the unknown and leverage data-driven insights to refine strategies 
  • Market Analysis: Conduct thorough market research to uncover untapped niches, evolving customer preferences, and competitive trends 
  • Execute and scale sales programs/initiatives to drive revenue growth 
  • Joint-planning, ownership and execution of Marketing Strategies for Business Development initiatives 

 

Qualifications: 



  • Bachelor's degree in Business, Marketing or related field. 
  • Minimum of 6 years of experience in Sales & Marketing, Business Development, Partnerships or related roles. 
  • Proven track record of successfully driving sales and business growth. 
  • Strong analytical skills with the ability to interpret data and derive actionable insights. 
  • Excellent communication and collaboration skills to work effectively with internal and external stakeholders. 
  • Able to work independently with high initiative, drive and determination to succeed 
  • Creative thinking and problem-solving skills 
  • Experience in the e-commerce, aviation or travel industry is advantageous. 
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