Key Responsibilities

• Define, develop, and continually refine the loyalty program structure, benefits, and rules to maximize customer lifetime value (CLV) and profitability. 
• Manage accrual (earning) and redemption (spending) values, ensuring they remain competitive yet financially sound for an LCC.
• Conduct regular market analysis and benchmarking against competitors (both LCCs and full-service carriers) to identify trends, opportunities, and ensure the program offers an attractive customer proposition.
• Utilize data analytics to segment the customer base and develop targeted, personalized offers and communications that resonate with the value-conscious LCC flyer.
• Ensure a seamless and intuitive digital experience for members across all touchpoints (website, app) for enrollment, account management, booking, and redemption

Requirements

• Bachelor’s degree in business administration, Marketing, IT, Data or any related fields
• Minimum +6 years’ experience in a similar position with an airline loyalty, Banking, Hotels, or related fields
• Analysis skills and tools
• Good presentation skills, ability and confidence to present to all levels
• Data driven skills
• Financial acumen
• Strong technology focus
• Understanding of consumer behavior and product flow
• Strong management and leadership skills
• Attention to details.
• Problem-Solving