Key Responsibilities

Corporate Communications Strategy

• Develop the overall corporate communications strategy, implementation plans and establish applicable targets to protect and enhance the Group’s reputation and brand standing
• Develop the overall corporate communications strategy, implementation plans and establish applicable targets to protect and enhance the Group’s reputation and brand standingItem 2 of 5, Build and maintain strong, trusted relationship with local, Chinese Mainland and international media and to enhance credibility, transparency and sustained engagement
• Build and maintain strong, trusted relationship with local, Chinese Mainland and international media and to enhance credibility, transparency and sustained engagementItem 3 of 5, Proactively manage media relations to achieve positive coverage on promotional efforts and to secure understanding during less favourable or sensitive developments
• Proactively manage media relations to achieve positive coverage on promotional efforts and to secure understanding during less favourable or sensitive developmentsItem 4 of 5, Lead a team of managers to handle day-to-day media enquiries, issues management and proactive storytelling
• Lead a team of managers to handle day-to-day media enquiries, issues management and proactive storytellingItem 5 of 5, Ensure external communications are executed according to agreed corporate communications strategies and plans; and evaluate the need for external PR agency and to lead the sourcing process, engagement and performance management where required
• Ensure external communications are executed according to agreed corporate communications strategies and plans; and evaluate the need for external PR agency and to lead the sourcing process, engagement and performance management where required

Formulation and execution of Corporate Communications

• Represent the Group as our media spokesperson and ensure our responses to media enquiries are timely, accurate and aligned with the Group’s strategies
• Represent the Group as our media spokesperson and ensure our responses to media enquiries are timely, accurate and aligned with the Group’s strategiesItem 2 of 5, Build and maintain strong trusting relationship with senior leaders and internal stakeholders to keep informed and abreast of all corporate initiatives and affairs in order to ensure corporate communication plans and contents are in place and executed to achieve positive media coverage
• Build and maintain strong trusting relationship with senior leaders and internal stakeholders to keep informed and abreast of all corporate initiatives and affairs in order to ensure corporate communication plans and contents are in place and executed to achieve positive media coverageItem 3 of 5, Lead and execute strategic storytelling initiatives to articulate the Group’s vision, brand propositions and key priorities across multiple platforms and audiences; and be a trusted advisor and craft messages and communication contents for senior leaders, as and when required
• Lead and execute strategic storytelling initiatives to articulate the Group’s vision, brand propositions and key priorities across multiple platforms and audiences; and be a trusted advisor and craft messages and communication contents for senior leaders, as and when requiredItem 4 of 5, Work with internal business units, subsidiaries or stakeholders to formulate communication plans and contents to ensure accurate information is shared with media to secure understanding on less favourable story/news related to the Group and to mitigate and minimise the negative impact of any issues related to the Group’s policies, measures or initiatives
• Work with internal business units, subsidiaries or stakeholders to formulate communication plans and contents to ensure accurate information is shared with media to secure understanding on less favourable story/news related to the Group and to mitigate and minimise the negative impact of any issues related to the Group’s policies, measures or initiativesItem 5 of 5, Promote the standing of the Group by elevating communication on customer propositions, sales and marketing initiatives, sustainable development as well as the corporate position on all key topics of interest through all communication channels/platforms
• Promote the standing of the Group by elevating communication on customer propositions, sales and marketing initiatives, sustainable development as well as the corporate position on all key topics of interest through all communication channels/platforms

Requirements

• University degree or above, preferably with major in communications, journalism or related disciplines
• University degree or above, preferably with major in communications, journalism or related disciplinesItem 2 of 10, A minimum of 10 years of working experience in corporate communications, background in journalism, public relations or marketing communication is also an advantage
• A minimum of 10 years of working experience in corporate communications, background in journalism, public relations or marketing communication is also an advantageItem 3 of 10, Strong communicator who has experience in advising senior management on strategic communication
• Strong communicator who has experience in advising senior management on strategic communicationItem 4 of 10, In-depth understanding of socio-political landscape and keep abreast of current affairs
• In-depth understanding of socio-political landscape and keep abreast of current affairsItem 5 of 10, Proven storytelling expertise, with experience shaping compelling narratives for corporate, brand and reputation management
• Proven storytelling expertise, with experience shaping compelling narratives for corporate, brand and reputation managementItem 6 of 10, Good team player with strong people management and interpersonal skills; and demonstrate strong media network, with proven ability to build and sustain trusted relationships with local, Chinese Mainland and international media
• Good team player with strong people management and interpersonal skills; and demonstrate strong media network, with proven ability to build and sustain trusted relationships with local, Chinese Mainland and international mediaItem 7 of 10, Dynamic, adaptable and resilient, with the ability to work quickly and effectively in the fast‑changing aviation industry and high-pressure situations
• Dynamic, adaptable and resilient, with the ability to work quickly and effectively in the fast‑changing aviation industry and high-pressure situationsItem 8 of 10, Exceptional leadership skills with a track record of building engaged and high‑performing teams and a positive employee experience
• Exceptional leadership skills with a track record of building engaged and high‑performing teams and a positive employee experienceItem 9 of 10, Excellence command in written and spoken English and Chinese. Fluency in Putonghua is a plus; strong communication, writing and editing skills
• Excellence command in written and spoken English and Chinese. Fluency in Putonghua is a plus; strong communication, writing and editing skillsItem 10 of 10, Understanding of the airline business is an advantage
• Understanding of the airline business is an advantage