Job Description

The successful candidate will be part of SIA's Brand & Marketing department. This is an integral channel management specialist role within the Digital Marketing section of the department which serves to drive global revenue for SIA and seamless and personalized user journeys for our customers via digital channels through the conceptualization and execution of online always-on and remarketing strategies via programmatic and social advertising.

Key Responsibilities

• Own, drive and implement the global always-on prospecting, remarketing and strategy to in-market audiences and visitors on Singaporeair.com/SQ mobile app via paid ads (display and social campaigns) and owned (email and mobile push notifications) channels.
• Maintain and continually enhance the retargeting/remarketing user journeys to ensure that customer experience is personalized and seamless while maximising conversions and revenue.
• Regular analysis of campaign data and utilization of insights to provide recommendations that optimize performance, drive bookings and return on ad spend (ROAS).
• Work closely with external partners such as our media/creative agency, Google, Meta, Quantcast, Sojern, DSPs, Tiktok, Dynamic Content Optimization (DCO), to develop and customize ad creatives, ad messages, audience targeting, campaign activation, design of A/B tests for optimization and application of other best practices.
• Manage contracts with external parties, inclusive of programmatic, social and ad partners.
• Steer and guide SQ’s global offices to execute local prospecting and remarketing campaigns, aligned with head office’s strategy.
• Own the strategy’s goals/KPIs, management of ad budgets, regular management reporting of campaign results as well as presentation updates to all Stakeholders, inclusive of local offices.
• Territory Management of Regions/Local Markets and Head Office Business Units in campaign planning, execution, application of best practices, optimization and measurement.
• Develop and manage the prospecting/remarketing training modules as well as the competency framework to improve and monitor competencies of global offices’ digital marketing staff.
• Collaborate with internal stakeholders such as IT, data governance and e-commerce departments for technical enhancements and data audits relating to remarketing and retargeting activities. 
• Provide recommendations for improvement and work with external partners and internal stakeholders to resolve discrepancies, platform issues and implement change management initiatives.

Requirements

• Bachelor’s Degree
• Proficiency in Prgrammatic advertising, Google DV360, Facebook Dynamic Ads for Travel (DAT), DSPs, Google Tag Manager, Google Analytics, DoubleClick Campaign Manager is preferred 
• Experience in digital/performance marketing, programmatic display and social campaigns, retargeting/remarketing, tag management is preferred
• Possess basic HTML and Javascript knowledge
• Data-driven and design-thinking mindset 
• Meticulous, organised, independent and pro-active 
• Commercially and performance oriented
• Keen interest in digital marketing and the willingness to learn