Summary

We are looking for a Market Development & Media Planning Specialist to join our global marketing team. This role will play a key role in driving growth and brand visibility across assigned markets. This position combines strategic Go-To-Market (GTM) responsibilities with media planning and partnership management. The ideal candidate will develop and execute market-specific strategies, manage relationships with tourism boards and airport partners, and run marketing campaigns that deliver measurable results. Job Description

Responsibilities

Go-To-Market (GTM) Execution 

• Develop and implement GTM strategies for assigned markets, aligning with overall business objectives 
• Conduct market research to identify growth opportunities, consumer trends, and competitive landscape 
• Collaborate with cross-functional teams (Performance Marketing, CRM, Sales, etc.) to ensure cohesive market activation plans 
• Monitor and analyse market performance, adjusting strategies to optimise results and achieve market-level KPIs 

Media Planning & Campaign Management 

• Plan and execute media campaigns across digital, social, and offline channels tailored to market needs 
• Manage media budgets effectively, ensuring cost efficiency and maximum impact 
• Work closely with media agencies and internal teams to deliver high-quality campaigns on time and within budget 
• Track and report campaign performance, providing actionable insights for continuous improvement 

Market Development & Partner Management 

• Build and maintain strong relationships with tourism boards, airport authorities, and other strategic partners in assigned markets 
• Negotiate and manage co-marketing agreements, ensuring mutual value and brand alignment 
• Coordinate joint campaigns and initiatives with partners to drive traffic, awareness, and conversions 

Collaboration & Continuous Improvement 

• Work closely with in-market teams, agencies and creative functions to ensure localisation and alignment 
• Keep updated with industry trends, new tools, and platform updates 
• Recommend and implement improvements to enhance efficiency and results 

Requirements 

• Bachelor’s degree in Marketing, Business, Communications, or related field. 
• 3–5 years of experience in market development, media planning, or related roles. 
• Proven experience managing partnerships and executing co-marketing initiatives. 
• Experience managing multi-market campaigns for global brands; travel, tourism or aviation experience is a strong plus 
• Excellent analytical skills with the ability to interpret data and optimise performance. 
• Strong communication, negotiation, and stakeholder management skills 
• Ability to work independently and manage multiple projects in a fast-paced environment 
• Good to have: Understanding of the media landscape in China (e.g. WeChat, Xiaohongshu, Baidu)