Senior Manager - Loyalty Brand and Marketing

Company
Riyadh Air
Job Location
United Arab Emirates, Middle East
Job Role
Commercial
Contract Type
Full-Time
Salary
Posted Date
2024-12-26
Job Expiry Date
2025-01-25
Qualification
Bachelor’s Degree

About the Role


Are you a creative visionary with a knack for building iconic brands? Do you thrive on leading dynamic teams and bringing bold ideas to life?

 

Embedded within our Marketing and Corporate Communications department, and working closely with our Loyalty teams, this is a strategic role where you will be the driving force behind our brand's evolution. Your mission - to lead the development and execution of the RX Loyalty Program brand and marketing.

 

Yours is the opportunity to manage the strategy, planning and day-to-day workflow for brand building, marketing and digital/social rollout supported by a portfolio of agencies.

 

You will be tasked with the responsibility to ensure that the loyalty brand guidelines, positioning and personality is reflected appropriately across all customer touchpoints and throughout all projects from inflight, ground, digital marketing, digital platforms, social, ancillary products, loyalty, CRM etc. 

 

Innovative by design, you will matrix working between Brand and Marketing, and Loyalty to consistently deliver strategic creative, personalised and highly effective output.


About You

Degree qualified, you possess a minimum 7 years in brand and marketing, specifically within a loyalty program in the airline, telecommunications, retail, or hospitality sectors. Your profile should demonstrate a strong digital background with a history of delivering against an innovation agenda.

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