Senior Digital Content Producer

Internal role title - Senior Digital Producer

We’re the airline that dares to be different, bold, down-to-earth and built around giving our guests real choice. Safety is our backbone, service is our heartbeat, and our people are our superpower.  

At Virgin Australia, we’re on a mission to be Australia’s most loved airline, for our people, our guests and our owners and we’re looking for passionate talent to help take us even higher.  

We’re vibrant, authentic and unapologetically human. Here, you can bring your whole self, your Virgin Flair and your ambition to a team that champions individuality, innovation and a whole lot of heart. If you’re excited by meaningful work, real opportunities to grow, and a culture where you can genuinely make a difference, you’ll feel right at home with us 

What you'll be doing…

As a Senior Digital Content Producer, you’ll create engaging digital content across Virgin Australia’s website and app. You'll combine creativity with structure—bringing engaging customer content to life through copywriting, content publishing and search optimisation. Working with multiple stakeholders and initiatives, you’ll help ensure our digital content is engaging, accurate, accessible and aligned with our brand, while using customer insights and performance data to continually improve digital experiences.

You'll join a collaborative team that's passionate about creating seamless digital journeys, connecting traditional and next generation search with outstanding content, and partnering across the business to deliver engaging, consistent customer experiences across our digital channels.

• Creating, publishing and maintaining engaging customer-focused content across Virgin Australia's digital platforms.
• Writing and editing digital content that reflects Virgin Australia's brand voice and delivers engaging, high-quality customer experiences.
• Creating search-led (SEO and AEO) content while partnering with internal AI teams to support emerging AI search capabilities and improve content discoverability.
• Managing website content, functionality and user experience across the Adobe Experience Manager platform, ensuring content is accurate, accessible and aligned with brand standards.
• Partnering with stakeholders across the business to deliver digital campaigns, website enhancements and customer-focused initiatives.
• Identifying opportunities to improve content and customer journeys through content enhancements, optimisation and continuous improvement.
• Planning, executing and analysing A/B and multivariate testing to continuously improve digital experiences and customer outcomes.
• Monitoring website performance, customer feedback and digital metrics to identify opportunities to improve content performance and customer experience.
• Maintaining publishing processes, content governance and web accessibility standards across digital platforms.
• Supporting CMS administration, troubleshooting and continuous improvements to ensure reliable and efficient content delivery.
• Contributing ideas and insights that help improve Virgin Australia's digital content and customer experience.

You'll be great in this role if you have…

• Strong copywriting and content creation skills, with the ability to write engaging, customer-focused digital content that reflects Virgin Australia's brand voice.
• A creative mindset paired with strong organisational skills, with the ability to bring ideas to life while managing content governance, publishing processes and multiple competing priorities.
• Strong experience working with Content Management Systems, ideally Adobe Experience Manager (AEM) or similar platforms.
• Excellent stakeholder engagement and communication skills, with the ability to collaborate across technical and non-technical teams.
• Experience creating SEO-driven content with an understanding of evolving AI search trends.
• Experience managing website content, usability and accessibility.
• Experience planning, executing and analysing A/B testing or digital optimisation initiatives.
• Strong analytical skills with the ability to interpret digital performance data and identify opportunities for improvement.
• A proactive, organised approach with excellent attention to detail and the ability to manage multiple priorities.
• Experience delivering digital content within a large, customer-focused organisation, balancing business needs while delivering quality outcomes.

Experience within travel, aviation, retail or other customer-centric organisations operating at scale will be highly regarded.

We're committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Discounted flights for you and your loved ones (including $1000 worth of travel credits per year).
• A flexible, hybrid work style. Work from home or the office, adapt your location to suit your style and needs.
• Discounts on travel insurance, lounge membership, car hire, accommodation, and experiences worldwide.
• Cheaper hospitality, retail, technology, beauty, and wellness services.
• Free counselling and access to a wellbeing app to support your physical, mental, social, and financial health.
• 'Dress for Your Day' – enjoy the freedom to wear whatever makes you feel great for the type of work you do and the day you have ahead of you.