Responsibilities

Sales Planning and Strategy

• Develop and execute sales strategies to strengthen Scoot's position across markets in the North Asia region.
• Analyze sales data by market, point-of-sale, and distribution channels to tailor strategies and meet revenue targets.
• Monitor channel performance, identify gaps, and design action plans in coordination with various stakeholders to ensure objectives are achieved.
• Assist in crafting strategies for B2B (agency-driven) and B2C (consumer-direct) sales to drive route-specific growth.
• Review and reduce Cost-of-Sales, maximize revenue, and evaluate ROI for sales initiatives.

Driving Growth, Sales Activities, and Coordination

• Plan and drive promotional campaigns to increase sales conversions and achieve business goals.
• Collaborate with Pricing, Revenue Management, and Marketing teams to optimize promo activities and initiatives.
• Work with commercial teams to explore new product offerings and drive ScootPlus and ancillary sales effectively.
• Align internal policies and processes across Sales regions for seamless sales activity execution.

Sales Reporting and Analysis

• Provide timely and data-driven sales performance reports and dashboards to facilitate effective decision-making.
• Monitor competitor activities, market trends, fare changes, and capacity insights to plan strategic actions.
• Collaborate with Business Intelligence units to tailor analytics tools to meet Sales requirements.
• Use analytics tools to forecast demand and identify areas requiring targeted support.

Requirements



• Bachelor’s degree in business, Economics, or a relevant field.
• Experience in sales planning, market analysis, or a related role on a regional-level portfolio.
• Proficient in analytics and data visualisation tools like Tableau, Excel platforms.
• Strong analytical and problem-solving skills with a data-driven approach.
• Relevant experience in aviation or travel industry sales is advantageous.
• Analytical and articulate, able to remain calm under pressure.
• Comfortable working with ambiguity and without complete information.
• Excellent teamwork, communication, and organizational skills to collaborate across departments.
• To be based in China and willing to travel within China and to HQ in Singapore.