Responsibilities and Duties:



Customer Journey Orchestration & Personalization

• Implement new-age, code-less mar-tech tools to create automated customer journey orchestration.
• Develop personalized engagement strategies using nudges, web push notifications, app push notifications, and trigger-based messaging.
• Utilize behavioural insights and real-time customer data to enhance digital touchpoints across website, social, and mobile apps.
• Optimize customer interactions across multiple channels for seamless engagement and higher retention.

World-Class Social Media & Content Strategy

• Develop and execute high-impact, platform-specific social content that resonates with global audiences.
• Ensure Jazeera Airways maintains a strong social reputation, managing brand conversations in real time.
• Lead earned media strategies, collaborating with influencers, bloggers, PR partners, and media houses to amplify organic reach.
• Monitor and respond proactively to social media mentions, reviews, and customer conversations to maintain a positive brand perception.
• Leverage social listening tools to track sentiment, engagement trends, and emerging opportunities.

SEO, ASO, and AEO Optimization

• Implement SEO best practices to improve the airline’s organic search visibility and ranking.
• Optimize the Jazeera Airways mobile app for App Store (iOS) and Google Play (Android) downloads through ASO strategies.
• Enhance Answer Engine Optimization (AEO) to ensure Jazeera Airways ranks higher on AI-driven search engines and voice search results.
• Collaborate with developers to ensure SEO-optimized site architecture, performance, and mobile-friendliness.

Brand Reputation & Engagement

• Own Jazeera Airways’ digital brand reputation, ensuring positive sentiment across platforms.
• Lead crisis management efforts, responding strategically to negative PR, comments, and misinformation.
• Establish content partnerships to amplify brand storytelling and customer advocacy.
• Implement social-first brand campaigns to drive engagement, loyalty, and advocacy.
• Database Management & Audience Targeting
• Build and segment a first-party database for personalized content delivery and customer engagement.
• Use audience insights and behavioral analytics to refine content and targeting strategies.
• Ensure compliance with data privacy regulations (GDPR, CCPA, etc.) and ethical data usage best practices.

General Responsibilities

• Stay ahead of digital marketing trends, mar-tech innovations, and social media best practices.
• Collaborate with internal teams (E-commerce, IT, Sales, Customer Experience) to align strategies.
• Provide regular reports and actionable insights on digital media performance, customer sentiment, and engagement metrics.

Requirements and Qualifications:

• Master’s degree in marketing,s Media Management, Communications, or a related field.
• 10+ years in brand management, marketing, or communications, with a focus on integrated campaigns and social media management.
• Proven expertise in rebranding, event marketing, and regional market penetration (GCC experience preferred).
• Advanced knowledge of social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Proficiency in crafting digital-first campaigns that achieve measurable results.
• Strong storytelling and content creation skills for multi-platform marketing.