General Manager - Thailand

Job Location
Thailand, Asia Pacific
Job Role
Commercial
Contract Type
Full-Time
Salary
Posted Date
2026-11-02
Job Expiry Date
2026-12-02
Qualification
High School

JOB DETAILS

• Work type: Full-time

• Location: Bangkok, Thailand


JOB DESCRIPTION

• Lead the implementation of sales plans and programs across a widespread area of responsibility or cluster of countries, to ensure consistent growth and achievement of overall Etihad's sales and cluster revenue targets. Manages a team of country managers and sales managers.


SPECIFIC RESPONSIBILITIES

• Participate in defining sales strategy and objectives to ensure alignment with overall Etihad's objectives and external trends.

• Develop and monitor sales plans to ensure sales strategy is properly implemented across the markets and expected results are reached.

• Define area sales targets and possible channels to be used to ensure consistent contribution to overall Etihad results

• Manage and coordinate intermediary activities to ensure achievement of agreed targets and respect of terms and conditions.

• Manage the overall direction and coordination of the team to achieve agreed sales targets.

• Develop and implement sales and marketing initiatives to ensure key revenue targets are met

• Develop and maintain excellent relationships with third parties (e.g. travel agencies, corporate customers, governmental authorities) to ensure effective brand positioning among strategic clients

• Develop, manage and stipulate a portfolio of contracts by counselling district sales representatives to ensure that Etihad market positioning is improved and compliant with overall commercial strategy

• Liaise with local governmental authorities to ensure compliance with all local regulations and policies

• Engage with Etihad's partners to conduct joint negotiations with clients or intermediaries to optimize company visibility and to exploit new commercial channels and possibilities

• Develop, implement and manage the local sales channel strategy according to Etihad guidelines in order to ensure the maximization of company reach and revenues possibilities

• Monitor sales KPIs and dashboards to identify areas of improvement, new initiatives and propose corrective actions

• Lead the top-to-top meeting with key customers to ensure building of strong relationships in alignment with Company's long term direction

• Develop, implement and manage sales channels selection guidelines to ensure best channels are selected to ensure optimization of commercial investments

• Guide, coach and provide internal / external feedback to the managerial team to develop leadership and professional skills and to ensure increase of revenues

• Cascade, implement and review sales incentives schemes and pay-out for the assigned area of responsibility to ensure timely and proper recognition of sales targets


QUALIFICATIONS


EDUCATION & EXPERIENCE

• Bachelor's degree with a minimum of 7-10 years experience in relevant field managerial experience.

• Have led teams with regional/multi-country scope

• Experience with major or regional airlines, GDS providers, or large travel corporations

• Airline or aviation-specific training (IATA, commercial aviation strategy, etc.)

• Proven success in driving revenue and market growth


ONLY CANDIDATES THAT ARE ELIGIBLE TO LIVE AND WORK IN BANGKOK SHOULD APPLY

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