Day to day

• Build and maintain dashboards and reports that provide a trusted view of website and app performance.

• Ensure reporting is accurate, consistent, and delivered in a way that empowers stakeholders

• Analyse customer journeys to uncover issues, opportunities, and behaviours that impact performance.

• Share insights that highlight both quick wins and longer-term opportunities

• Leverage session replay and behavioural analytics tool to analyse customer journeys, identify friction points and provide recommendations to improve conversions and enhance user experience

• Support the sizing and valuation of opportunities to improve digital channels.

• Provide evidence that helps prioritise initiatives with the biggest impact

• Support the design, implementation, and analysis of A/B and multivariate tests in collaboration with UX and Product teams

• Provide robust, data-led evaluations of test results to identify significant wins or learnings

• Respond to ad-hoc reporting and analysis requests with clarity and speed

• Present findings in a way that builds confidence and encourages action

• Contribute to the growth of a central reporting suite, ensuring Digital teams have a single source of truth.

• Play an active role in embedding a data-driven culture across Virgin Atlantic

About you

- Degree in a numerate, business, or digital discipline, or equivalent work experience

- Knowledge of digital analytics tools (Adobe Analytics, GA4, or similar)

- Familiarity with dashboarding and visualisation tools (e.g., Adobe Workspace, Tableau, Power BI)

- Strong Excel skills, SQL and Python

- Working knowledge of session replay tools (e.g., Quantum Metric, Content Square, Hotjar)

- An analytical mindset, with curiosity to explore the “why” behind performance trends