Job Description

Our ideal candidate is detail-oriented, proactive, and comfortable managing multi-market workstreams in a fast-paced environment.

Responsibilities

Market Development & GTM Support

• Lead the planning and execution of Go‑To‑Market (GTM) strategies for assigned markets, ensuring alignment with growth priorities.
• Oversee market insights and competitive analyses, translating findings into actionable strategies.
• Provide strategic recommendations to cross‑functional partners (Performance, CRM, Partnerships, Sales) as part of campaign planning.
• Manage and maintain project and team budgets
• Oversee project timelines and implementation dates, ensuring timely delivery of all projects as planned

Media Planning & Campaign Execution

• Develop media plans across digital, social, and traditional channels, ensuring strategic coherence and budget effectiveness.
• Manage relationships with media agencies, ensuring excellence in briefings, timelines, asset delivery, and campaign implementation.
• Monitor campaign performance and provide optimisation recommendations to meet KPIs and maximise ROAS.
• Ensure all post-campaign analyses are delivered with high quality and clear strategic implications.

Marketing Partner Management

• Be the strategic lead for tourism boards, airport authorities and other related industry partners from a marketing front.
• Oversee the planning, negotiation, and delivery of joint campaigns, ensuring brand alignment, ROI accountability, and strong collaborative partnerships.
• Ensure all partnership workstreams, approvals, and deliverables are managed effectively by the team.

People Management

• Manage and mentor junior team members, providing coaching, workflow direction, and performance feedback
• Allocate resources, delegate tasks effectively, and ensure team members deliver high-quality work.
• Promote a positive, collaborative team culture with clear expectations and operational discipline.
• Elevate team capabilities by nurturing skill development in media planning, campaign management and partnership handling.

Requirements



• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of direct experience in marketing, media planning, market development, or related roles